The Art of Writing Persuasive Funding Applications

Date: Thursday, 29th April 2010    

Time: 10am – 4.30pm

Who Should Attend: : Anyone responsible for writing funding applications for your organisation.

Course Overview: As a result of attending this course you should be able to: anticipate the core questions that you will need to answer for most applications and develop ideas as to how you can obtain this information internally; present your project description in a logical and persuasive format; use a creative technique for adapting your writing style.

Topics covered include:

• What makes a good application and a Content of Applications - a review of the merits of your organisation’s current applications, including examples provided by participants;
• The Structure of an Application - a logical process for presenting your argument;
• The Style of Your Application - how to balance emotional and factual arguments within proposals

Trainer: Bill Bruty has been a professional fundraiser since 1984 and has worked as Fundraising Manager or Director for three large national charities in the UK. He is also one of the UK’s leading fundraising trainers, working with clients as diverse as UNICEF UK, the National Trust and the British Stammering Association, as well as small community based agencies.

Course Fee: £40 for voluntary organisations. £65 for other organisations

To Book: please complete this booking form (opens in Word) and return it along with payment.

Further Information: please contact contact Sanja Kane, Workforce Development and Training Co-ordinator on 020 8255 3335 or email training@kva.org.uk